Field Intelligence for B2B Conference Sponsors

You sponsor conferences and come home knowing what happened at your own booth. Your team is busy running demos. Your executives are in back-to-back meetings. Nobody is free to find out what’s happening anywhere else at the conference.

One independent operator on the conference floor. No booth duty. One job: bring back the intelligence you couldn’t be in two places to capture. We are your embedded competitive intelligence and content signal available for AI, technology, and B2B conferences.

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What we do.

Act as your proxy on the conference floor, collecting intel.

We ask.

Before the conference, we build a short list of questions that matter to your business. Then we go find the answers. Not formal interviews; smart questions asked to people in the market, e.g., what did our competitors say, what are buyers actually asking for, what did we miss, what’s the biggest problem you’re trying to solve right now, what’s overhyped, what announcement actually got your attention, etc.

We observe.

Competitor positioning. Session themes. Announcements. Attendee reactions. Emerging trends. We identify the questions that keep coming up, e.g., what are target buyers actually complaining about in session Q&As, what are competitors promising at booths (giving your team direct counter-messaging), what demos are pulling crowds, what gaps are they leaving exposed, etc.

We look for patterns.

One person saying something is interesting. Ten people saying it is a signal. We find what angles your team can pursue immediately post-show. Hundreds of notes, responses, observations, announcements, and conference material, connected into actionable patterns.

What you get.

The judgment is the product. Everything else supports it.

1 · Mission Brief

Built from a call before the conference. The questions you want the market asked. The competitors you want analyzed. The sessions you want to attend. The positions you want to own coming out of the show.

2 · Field Intelligence Report

Organized as four signal sets:

  • SALES SIGNALS — Field intel from the named targets you provide in advance: booths to visit, sessions to attend, accounts to track. Who attended, what they announced, what they appear to be solving for, and a recommended follow-up angle for each.
  • COMPETITIVE SIGNALS — Positioning, demos, claims, partnerships, traffic. What’s new and what it implies.
  • MARKET SIGNALS — What we heard, what changed, what’s overhyped, what’s undervalued. The themes and shifts your team should know about.
  • CONTENT SIGNALS — The strongest angles found in the field. Quotes, observations, and evidence your team can attribute and build on.

Then the part your team reads first: what it means for you, and what to do next. What marketing should be saying. What questions sales should start asking.

3 · Session Positions

You are busy in meetings. Let us be your eyes and ears. For the sessions on your priority list, you get a written take on what it means for your customers before the day ends, while it’s still news. A live field desk channel delivering real-time opportunities during the event (e.g., Google Doc, Slack, WhatsApp) detailing how your brand should react before the news cycle moves on.

4 · Field Media

Curated documentation supporting the findings. Floor photos and clips captured as permitted by the conference. Custom deliverables based on your needs, e.g., drafted X/LinkedIn posts, newsletters, and pull-quotes.

What this is not.

The conference records the keynote.

Your agency shoots the booth.

Your sales team scans the badges.

None of that tells you what the market is saying. We embed on the conference floor as an independent founder to serve as your dedicated eyes and ears, delivering real-time competitor signals, session positions, and sales intelligence.

Why me?

I am Mark O’Brien, your conference field unit. Embedded field intelligence delivered by an exit-founder who knows how to spot the single signal that impacts pipeline.

I am the person walking the conference floor for you who has built and sold companies, taught over half a million students technical subjects, and spent years buying media and building pipeline.

The reports aren’t written by someone documenting an event. It’s written by someone who has sat in the buyer’s chair and knows which details matter.

Justin-Mark-OBrien-linkedin - ai Innovation - conference

How it works.

Our next conference: NVIDIA GTC Berlin: October 20-22, 2026

  • 4-6 weeks out: Engagement confirmed. You pay our all-inclusive retainer. We book our travel. You allocate one pass from your allotment (or pay for our separate conference pass).
  • 1-2 weeks out: Mission call. Floor reconnaissance, competitor build-out, session planning. Brief delivered.
  • Conference days: Three full days on the floor, running the plan. Session positions delivered the same day.
  • 1 week after: Report, signals, and debrief with your team.

All-inclusive pricing.

All-in for one conference. Travel (T&E). Prep. Conference pass. Three days on-site collecting, synthesis, and delivery. No expense invoice afterward.

One exclusive sponsor.

We only partner with one exclusive sponsor per conference so the intelligence stays proprietary to your team. One field unit operator per conference, for one company. No syndication. No second client. No version of this report on a rival’s desk the same week.

Don’t just sponsor the conference. Extract the conference intelligence exclusively for your company.

Name

FAQ

Yes. Before the event, we build your brief around the intelligence that matters most to you. For example: track X competitors, get pitched at X booths, attend specific sessions, identify emerging market trends, capture buyer pain points, audit competitor messaging, draft executive posts to share, and more:

• Competitive Intelligence — messaging, positioning, demos, claims, launches
• Sales Intelligence — competitors’ pitch, customer pain points, follow-up opportunities
• Market Intelligence — emerging themes, buyer language, shifts and surprises
• Session Intelligence — what major announcements and speakers mean for your category
• Field Evidence — useful observations, quotes and visual documentation

Anything that can be legitimately observed or documented on the conference floor. Common assignments include competitive intelligence, buyer pain points, session positions, market trends, account signals, competitor demos and messaging, emerging companies, and useful field media. We turn the findings into a concise intelligence report and actionable recommendations.

We start with your mission, then use our own judgment in the field. A competitor announcement that everyone already knows about isn’t particularly valuable. An unexpected customer concern, a positioning shift three competitors are suddenly making, or a company nobody on your team has heard of showing up with a compelling product is. The value isn’t the volume of information. It’s knowing what matters.

You define the mission. We use our judgment to find what matters.

Yes. We can approach attendees and ask questions designed around your mission. We don’t secretly record conversations or misrepresent who we are. Where a conversation is useful, we’ll capture the substance and context so your team can act on it afterward.

Yes, when useful. For high-priority developments, we can send brief updates during the event rather than waiting for the final report. We can share the things your team will benefit from knowing while the conference is happening.

We sign an NDA with all our sponsors, but we are happy to share redacted reports and final deliverables. That said, each sponsor has custom field intelligence requests unique to their business. With our background as an AI consultant, we focus on AI and technology conferences, but have attended everything from SUPERZOO to AI on the Lot.