Sunscreen AI Commercial
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“PEACE OF MIND” — PRODUCTION SHOT LIST
Client: Sunscreen Brand
Studio: One Bold Vision Productions
Insight / Endline: “It doesn’t just protect your skin, it protects your peace of mind.”
Format: 16:9
Total Runtime: ~15-30s
Logline: The Sun desperately craves one woman’s attention. She never gives it. Protected and unbothered, she makes the biggest threat on Earth give up and go home.
Characters:
- SALLY (female lead — white linen shirt, black swimsuit, low bun, total serenity)
- SUNNY (living plasma sun — grumpy, needy, silent)
Grade arc: Harsh bleach (beach) → cold blue vs. furious orange (boardroom) → split golden-hour (car) → orange drains away (exit) → pure calm amber (exterior).
Universal audio law: Deadpan minimalist score loop + clean isolated SFX + VO.
SHOT 1.1 — BEACH ESTABLISH
Opening Frame:
| Scene / Shot | 1 / 1.1 |
| Duration | 2s |
| Shot Size | EWS (Extreme Wide) |
| Int/Ext | EXT — Beach / Midday |
| Camera / Move | Very slow dolly-in, ~2 ft total, eye-level, horizon locked |
| Cast | SALLY (center, reclined, reading) · SUNNY (upper sky) |
| Action | Empty umbrella-lined beach. SALLY reads dead center, fully exposed. SUNNY hovers, annoyed, fixated on her. |
| Grade / Light | Harsh 5600K top light, blown-out sand, deep blue sky — hottest grade of the spot |
| Audio (post) | Gentle ocean waves only |
SHOT 1.2 — SALLY, UNBOTHERED
Opening Frame:
| Scene / Shot | 1 / 1.2 |
| Duration | 2s |
| Shot Size | MCU (Medium Close-Up) |
| Int/Ext | EXT — Beach / Midday |
| Camera / Move | Static / locked-off |
| Cast | SALLY (foreground) · SUNNY (frame-left, pushing in) |
| Action | SUNNY drifts in close, tilts like a dog waiting for eye contact, grits teeth trying. SALLY reads, eyes down. One page turn / natural blink. Nothing. |
| Grade / Light | SUNNY = orange key on SALLY’s left; right side neutral daylight |
| Audio (post) | Single crisp page turn · faint fire crackle from SUNNY |
SHOT 2.1 — BOILING WATER (INSERT)
Opening Frame:
| Scene / Shot | 2 / 2.1 |
| Duration | 1.5s |
| Shot Size | CU / Macro |
| Int/Ext | INT — Boardroom / Day |
| Camera / Move | Static / locked-off tripod |
| Cast | — (product-world insert) |
| Action | A glass of water on the conference table rolls to a full boil, steam rising. It’s that hot in the room. |
| Grade / Light | Warm window light, shallow focus — hold the beat so the gag lands |
| Audio (post) | Soft rolling boil / bubbling only |
SHOT 2.2 — “AS YOU CAN SEE IN Q3…”
Opening Frame:
| Scene / Shot | 2 / 2.2 |
| Duration | 3s |
| Shot Size | WS (Wide Shot) |
| Int/Ext | INT — Boardroom / Day |
| Camera / Move | Static / locked-off |
| Cast | SALLY (presenting) · SUNNY (over shoulder / on screen) |
| Action | SALLY presents the projection screen. SUNNY hovers into the slide, raised brow, begging attention. She continues to the next slide. Unbothered. |
| Grade / Light | Cold corporate blue-gray blasted by SUNNY’s orange — highest color-contrast scene |
| Audio (post) | SALLY VO: “…as you can see in Q3…” |
SHOT 2.3 — TIE IGNITES (INSERT)
Opening Frame:
| Scene / Shot | 2 / 2.3 |
| Duration | 1.5s |
| Shot Size | ECU (Extreme Close-Up) |
| Int/Ext | INT — Boardroom / Day |
| Camera / Move | Static / slight handheld life |
| Cast | EXEC (reaction only) |
| Action | An executive’s necktie catches fire; he startles, open-mouthed, hands up. Peak boardroom chaos. |
| Grade / Light | Cool blue office light vs. hot flame accent |
| Audio (post) | Fabric ignite fwoof · short startled gasp |
SHOT 2.4 — “QUESTIONS?”
Opening Frame:
| Scene / Shot | 2 / 2.4 |
| Duration | 2s |
| Shot Size | MS (Medium Shot) |
| Int/Ext | INT — Boardroom / Day |
| Camera / Move | Static / locked-off |
| Cast | SALLY (presenting) · SUNNY (blocking screen) |
| Action | SALLY peacefully finishes her presentation. SUNNY hovers blocking the slide, causing fire chaos in the sun-filled boardroom. |
| Grade / Light | Cold corporate blue-gray blasted by SUNNY’s orange — highest color-contrast scene |
| Audio (post) | SALLY VO: “Questions?” |
SHOT 3.1 — CAR / RED LIGHT (HERO SETUP)
Opening Frame:
| Scene / Shot | 3 / 3.1 |
| Duration | 2s |
| Shot Size | MS (two-shot, dashboard POV) |
| Int/Ext | INT — Car / Golden Hour |
| Camera / Move | Static / locked-off |
| Cast | SALLY (driver) · SUNNY (passenger seat, buckled) |
| Action | SUNNY belted into the passenger seat, leaning at SALLY, vibrating for attention. Dashboard bubbling, air freshener wilting. Red light. She stares forward. |
| Grade / Light | Split interior — furious orange (passenger) vs. cool daylight (driver) |
| Audio (post) | Idle engine hum (low) · seatbelt creak |
SHOT 3.2 — APPLY SUNSCREEN (HERO / THUMBNAIL)
Opening Frame:
| Scene / Shot | 3 / 3.2 |
| Duration | 3s |
| Shot Size | MCU → detail on forearm |
| Int/Ext | INT — Car / Golden Hour |
| Camera / Move | Static / locked-off |
| Cast | SALLY · PROP: Sunscreen bottle (official brief asset) |
| Action | Without ever glancing over at SUNNY, SALLY applies sunscreen along her left forearm — one smooth swipe. |
| Grade / Light | Same split; product catches clean cool light |
| Audio (post) | Squeeze · soft skin swipe |
| Brief lock | Use the official sunscreen product asset from the brief pack. |
SHOT 3.3 — THE EXIT (GHOSTED)
Opening Frame:
| Scene / Shot | 3 / 3.3 |
| Duration | 3s |
| Shot Size | MS (interior, low angle to sunroof) |
| Int/Ext | INT — Car / Golden Hour |
| Camera / Move | Static / locked-off (static opening frame; action darts out) |
| Cast | SALLY (unaware) · SUNNY (exiting) |
| Action | SUNNY exhales, eyes roll, gives up. Darts up and out the open sunroof. The freed seatbelt snaps and flaps against the empty seat. SALLY never notices as she finishes applying the sunscreen to her forearms. |
| Grade / Light | Orange glow drains from cabin → clean neutral golden hour |
| Audio (post) | Seatbelt flap · soft whoosh · one deflated grumble |
SHOT 4.1 — EXTERIOR CLOSE / VO TAG
Opening Frame:
| Scene / Shot | 4 / 4.1 |
| Duration | 2.5s |
| Shot Size | EWS (Extreme Wide) |
| Int/Ext | EXT — City Intersection / Golden Hour |
| Camera / Move | Static / locked-off |
| Cast | SUNNY (small, high in sky) |
| Action | Cars flow through a stoplight below. SUNNY settles back into the sky, small and scowling. A cloud drifts over him like a blanket. Total calm. |
| Grade / Light | Pure warm amber — calmest grade of the spot |
| Audio (post) | Distant traffic · birds · VO: “XYZ sunscreen brand.” (beat) “It doesn’t just protect your skin.” (beat) “It protects your peace of mind.” |
| Overlay (post) | Sunscreen brand logo |